Are you a press photographer?

Keywording rules for press photographs

CaptionsPlease give images a clear and descriptive caption. At minimum the following information must be contained in the caption: 

• name (person, company, building, etc.)
• event
• place, country

A caption does not have have to take the form of a sentence. Examples:

• Angela Merkel, Opening CeBit, Hannover, Germany
• Horst Seehofer, First tapping at Oktoberfest in Munich
• Corporate Headoffice, Volkswagen, Wolfsburg, Germany

DescriptionIn the description you should give comprehensive informationen about an image. The following items are important for editorial images: 

• name (person, company, building, etc.)
• event
• place, country
• date

Here you should, however, write complete sentences. Examples:

• Chancellor Angela Merkel attending the opening of the computer trade show CeBit in Hannover, Germany, on March 14th, 2016
• The  Bavarian premier Horst Seehofer at the first tapping on Oktoberfest in Munich, Germany, in the beer tent Schottenhammel on  September 17th, 2016 
• Entrance to the headoffice of Volkswagen in Wolfsburg, germany, February 2nd, 2016

KeywordsThe best method to ensure that an image is found is give it a well thought out set of keywords. To achieve this choose keywords that describe the image and are visible in the  image. Please only enter relevant terms and be sure to avoidGeben keyword-spamming. This will inevitably lead to the image being deleted from the database and, in the event of repeated cases, the press photographer account being deactivated. Not only search engines classify this as illegal SEO that leads to us being downgrades in searches but also falsifies the search results. So annoyed customers are unlikely to return for future projects. It's in also your own interest to avoid keyword spamming. Keyword spamming is among other criterea: Persons and items, that are not visible in the image; related places that have nothing to do with the location of the photograph; emotions and ambience, that have nothing to do with the photograph and many more. 

Please separate the individual keywords by comma or semicolon. Examples: 

• chancellor, Angela Merkel, opening, computer trade show, CeBit, Hannover, March 14th 2016, portrait, public address, speach, politician, Germany
• Bavarian, Bavaria, premier, Horst Seehofer, tapping, Oktoberfest, Munich, beer tent Schottenhammel, September 17th 2016, Germany, beer keg, tap, stein, beer, first pint
• entrance, headoffice, Volkswagen, Wolfsburg, Februar 2nd 2016, Germany, gate, factory premises, corporate security, warning sign

Primary keywordsSpecify the most important keywords here (max. 8) . Hits on the primary keywords are displayed further forwards in the search result.

Accreditation Service

Photographers with a press photographer account have access to our "accreditation service". If you want to take part in events that require a accreditation for press photography, we can assist you with a letter of approval. Since PantherMedia may only send one or very few photographers to an event, accreditations are rare. Please contact us directly for accreditations.