Effective from 29.9.2020
1. Basic information on data processing and legal foundation
Regarding the terms used, such as "Personal data" or their "processing", we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
The personal data of the users processed in the context of this online offer includes existing data (eg, names and addresses of customers), contract data (eg, services used, names of contacts in our company, payment information), usage data (eg, the visited websites of our online offer, interest in our products) and content data (eg, entries in the contact form).
The term "user" covers all categories of persons affected by data processing. These include our business partners, customers, suppliers, interested parties and other visitors to our online offer. The terms used, such as "Users" are to be understood gender-neutral.
We process personal data of users only in compliance with the relevant data protection regulations. This means that users' data will only be processed if it is permitted by law. That is, especially the case if the data processing is for the provision of our contractual services (e.g. processing of orders) as well as for the provision of online services such as the search function or when required by law, rsp. when the consent of the user exists, as well as based on our legitimate interests (i.e. interest in the analysis, optimization and efficient operation and security of our online offer in the sense of Art. 6 para. 1 lit. f. GDPR, in particular with the search function, range measurement, creation of profiles for advertising and marketing purposes as well as collection of access data and use of third-party services).
Please note that the legal basis for consents is Art. 6 para. 1 lit. a. and Art. 7 GDPR, the legal basis for the data processing for the performance of our services and the performance of contractual measures is Art. 6 para. 1 lit. b. GDPR. the legal basis for processing in order to fulfill our legal obligations is Art. 6 para. 1 lit. c. GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 para. 1 lit. f. GDPR.
Our guidelines regarding the data of children: Our offer is not aimed at children under the age of sixteen. If you become aware that an underage child has shared information with us without the written permission of the parent or guardian, please notify us immediately.
2. Use of personal data
The use of our site is possible without entering personal data. However, there may be diverging regulations from this which are explained in detail below. Your personal data (for example, name, address, e-mail, telephone number, etc.) will only be processed by us in accordance with the applicable legal regulations. Data are personal if they can or could be clearly assigned to a particular natural person. The following regulations inform you about the nature, extent and purpose of the collection, use and processing of personal data by the provider
3. Security measures
We take organizational, contractual and technical security measures in accordance with the current state of available technology to ensure that the provisions of data protection laws are adhered to and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
One of the security measures is the encrypted transfer of data between your browser and our server.
We point out that internet-based data transmissions have security gaps, so that complete protection against access by third parties is impossible.
4. Provision of contractual services
We process database data (e.g., names and addresses as well as contact information of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services in accordance with Art. Art. 6 para. 1 lit b. GDPR.
Users have the option of creating a user account, in particular to enable viewing their orders. As part of the registration, the necessary mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, in so far as their retention is not required for commercial law or tax law reasons according to Art. 6 para. 1 lit. c GDPR. It is the responsibility of the users to save their data upon termination prior to the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period.
As part of the registration and later logins as well as the use of our online services, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user's interests in protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with Art. 6 para. 1 lit. c GDPR.
We process usage data (e.g. the visited web pages of our online offering, interest in our products) and content data (e.g. entries in the contact form or user profile) for advertising purposes in a user profile to provide users e.g. with product information based on previously used services.
5. Server log files
The provider of the pages automatically collects and saves information in so-called server log files, which your browser automatically transmits to us, on the basis of our legitimate interest in accordance with Art. 6 Abs. 1 lit. f. GDPR.
These data cannot be attributed to specific persons. This data is not merged with other data sources. We use the log data only for statistical evaluations for the purpose of operation, security and optimization of our offer; However, we reserve the right to review these data at a later date if we become aware of any concrete indications of unlawful use.
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Data whose further retention is required for evidence purposes shall be exempted from the deletion period until final clarification of the incident.
6. Registration Function
We offer you the possibility to register on our website. The data entered during registration, which can be seen in the entry fields of the registration form, namely
Name, postal address, e-mail address, telephone, language setting, company address, VAT ID, newsletter setting, account type, affiliate indication
are collected and stored exclusively for the use of our offer. When registering on our site, we will also save your IP address and the date and time of your registration. This serves as security on our part in the event that a third party misuses your data and registers with this data on our site without your knowledge. There is no transfer to third parties. Matching of the collected data with data that may be collected by other components of our site is also not carried out.
On our site, we offer you the possibility of contacting us by e-mail and / or via a contact form. In this case, the information provided by the user is stored for the purpose of processing his contact in accordance with Art. 6 Abs. 1 lit. b. GDPR. In this case there is no transfer of data to third parties. Matching of the collected data with data that may be collected by other components of our site does also not take place. In addition to that, you can contact us via a Ticket- and Chat-System. To enable this, we use a system provided by Zendesk.
8. Comments and contributions
When users post comments on the blog or other posts, their IP addresses are stored for seven days on the basis of our legitimate interest in accordance with Art. 6 Abs. 1 lit. f. GDPR. This occurs in the interest of the protection of the offerer, in case someone writes illegal contents (insults, prohibited political propaganda, etc.) in such comments and contributions. In such cases, the offerer itself may be prosecuted for the comment or contribution and is therefore interested in the author's identity.
With the following information, we will inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures and your right of objection. By subscribing to our newsletter, you agree to receiving it and the described procedures.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described in the context of subscription, they are authoritative for the consent of the users. Incidentally, our newsletters contain information about our products, offers, promotions and our company.
If you would like to receive our newsletter, we require your email address, as well as information that will allow us to verify that you are the owner of the e-mail address and agree to receive the newsletter. Further data is not collected. Optionally, we ask you to give a name for personal address in the newsletter. This data is only used for sending the newsletter and is not passed on to third parties.
Double opt-in and logging: Registration for our newsletter takes place in the form of a so-called double opt-in procedure. This means, that after initial registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register themselves with e-mail addresses that are not their own. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address.
Newsletter Service Provider: Sending is carried out by ourselves without the use of a newsletter service provider or by utilizing the service provider CleverReach.
9.a. Newsletters sent by ourselves
Statistical Survey and Analysis: The newsletters contain a so-called "web-beacon", i. e. a pixel-sized file that is retrieved from the newsletter by our server when the newsletter is opened. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services related to technical data or to target audiences and their reading habits, based on their retrieval locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters has been opened, when they were opened and which links were clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our goal to observe individual users. The evaluations serve to understand the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Statistical surveys and analysis as well as logging of the registration procedure are carried out on the basis of our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. It is our interest is to provide a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.
Your consent to the storage of the data, the e-mail address as well as its use for sending the newsletters can be revoked at any time, for example via the link The carrying out of the in the newsletter. Your consent to the statistical analysis will cease at the same time.
9.b Newsletters sent by Cleaverreach
This website uses CleverReach for sending newsletters. The supplier is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data entered by you for the purpose of receiving a newsletter (eg e-mail address) will be stored on the servers of CleverReach in Germany or Ireland.
Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, it can be analyzed how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (eg purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis through CleverReach newsletters, please visit: https://www.cleverreach.com/en/functions/reporting-and-tracking/.
The data processing takes place on the basis of your consent (Art. 6 (1) lit. DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation. If you do not wish to be analyzed by CleverReach, unsubscribe from the newsletter. For this we provide in every newsletter a corresponding link. Furthermore, you can unsubscribe from the newsletter directly on the website in your account at any time.
The data submitted tous for the purpose of subscribing to the newsletter will be stored by us in the newsletter mailing list until your cancellation and will be deleted from our servers as well as from the servers of CleverReach after cancellation of the newsletter. Data stored for other purposes with us (eg e-mail addresses for the members area) remain unaffected.
Conclusion of a Commissioned Data Processing Contract
We have concluded an order data processing contract with CleverReach and fully implement the strict requirements of the German data protection authorities when using CleverReach.
Cookies are data records that are sent by the web server or servers belonging to third parties to the user's web browser and stored there for later retrieval. Cookies can be small files or other types of information storage. We usually use "session cookies" which are only stored for the duration of the current visit to our online presence (for example, to enable the storage of your login status or the shopping cart function and thus the use of our online offer in general). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the retention period. These cookies cannot save any other data. Session cookies will be deleted once you have finished using our online offer and have for example logged out or closed the browser.
However, in some cases, these cookies are stored for later retrieval in order to recognize you again automatically. Such recognition is based on the IP address stored in the cookies. The information obtained in this way is used to optimize our offers and to make it easier for you to access our site.
11. User profiles
12. Disclosure of data to third parties and third party providers
A transfer of data to third parties takes place only within the scope of legal requirements. We will only pass users' data on to third parties, for example. on the basis of Art. 6 para. 1 lit. b) GDPR, if it is required for performance of contract purposes or based on legitimate interests in accordance with Art. Art. 6 para. 1 lit. f. GDPR for the efficient and effective conduct of our business operations.
13. Google Analytics
This offer uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses so-called "cookies", text files, that are stored on users' computers and which allow an analysis of the use of the website through them. The information generated by the cookie about the use of this website by the users is generally transferred to a Google server in the USA and stored there.
However, in the case of the activation of IP anonymization on this website, the IP address of the users of Google will be abridged within Member States of the European Union or in other Member States of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the US and abbreviated there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information to evaluate the use of the website by the users to compile reports on the website activities and to provide other services related to the website usage and the internet usage for the website operator.
Based on our legitimate interests (i.e. interest in the analysis, optimization and economically efficient operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the marketing and remarketing services ("Google Marketing Services ") of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (" Google ").
Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If a user e.g. is shown ads for products he's been interested in on other websites this is called remarketing. For these purposes, when our and other websites using Google Marketing Services are directly accessed, a Google code will be executed by Google and so-called (re) marketing tags (invisible graphics or code, also called "Web Beacons ") are incorporated into the website. Through these, the user is assigned an individual cookie, i. e. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is logged which web pages the user visited, for what content he showed interest and what offers he clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of an online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we declare that the IP address is truncated within member states of the European Union or other parties to the Agreement on the European Economic Area and only in exceptional cases is it transmitted to a Google server in the US and truncated there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, they can display, the ads tailored to him according to his interests.
The data of the users are processed pseudonymously in the context of the Google marketing services. That means Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within the pseudonymous user profiles. That means from the perspective of Google, that the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google's servers in the United States of America.
As part of the Google marketing services we use, is, among others, the online advertising program "Google AdWords". In the case of Google AdWords, each advertiser receives a different "conversion cookie". Cookies cannot be tracked through AdWords advertisers' websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that enables personally identifying users.
Also, we may use the service "Google Optimizer". Google Optimizer allows us to understand how various changes to a website (such as changes to the input fields, the design, etc.) effect the use of the website in so-called "A / B testings". Cookies are stored on users' devices for these purposes. Only pseudonymous data of the users are processed.
In addition, we may use the "Google Tag Manager" to integrate and manage the Google Analytics and Marketing Services on our website.
If you wish to opt-out of interest-based advertising through Google Marketing Services, you can take advantage of Google's settings and opt-out options: http://www.google.com/ads/preferences.
15. Facebook Social Plugins
Based on our legitimate interests (i.e. interest in the analysis, optimization and efficient operation of our online offer within the meaning of Art. 6 (1) f. GDPR) we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). The plugins can represent interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Agreement, which provides a guarantee of compliance with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user accesses a feature of this online offering that includes such a plugin, their device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated by it into the online offer. In this context, user profiles can be created from the processed data. For that reason we have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymized IP address is stored in Germany.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and inconsistencies regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ . The settings are platform independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.
We use Yandex.Metrica, a web analytics and click tracking service of Yandex, in 119021 Moscow, L. Tolstoy Street, 16. The information generated by the use of the service regarding your use of our website (including your IP Address) are transferred to a server of Yandex in the Russian Federation and stored there. Cookies are used on your device for this purpose. Cookies are text files which are stored on your computer and which allow an analysis of the use of the website by you. Yandex will use this information to evaluate your use of the website, to compile reports on the website activity for the commercial site operators and to provide other services connected with the use of the website and the Internet. Yandex may also transfer this information to a third party provided that this is required by law or if third parties process this data on behalf of Yandex. You may object to this form of data collection and storage at any time with effect for the future. You can do this yourself by setting your browser to prevent the storage of cookies from the website www.metrica.yandex.com. If you wish to delete your already saved data, simply send an e-mail to .
17. Data protection for the use of AutopilotHQ
This website uses functions of the marketing automation service Autopilot HQ. Supplier is Autopilot Inc., 589 Howard Street, Level 2, San Francisco, CA, 9410, USA. AutopilotHQ uses so-called "cookies" (see section 10).
For more information on data protection, see Autopilot's Privacy Statement at https://autopilothq.com/privacypolicy.html
AutopilotHQ is certified by the Privacy Shield Programme:
18. Use of Ticket/Chat-Systems, social plugins, recommendation components and other third party service providers
The following list provides an overview of third-party providers, their contents, as well as links to their data protection statements, which contain further information on the processing of data and, in part already listed there, rejection possibilities (so-called opt-out):
Facebook.com, provider: Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Twitter, provider: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active
LinkedIn, provider LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active
Pinterest, supplier: Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-490, USA
Digg, vendor: News.me Inc., 50 Eldridge Street, New York NY 10002
Zendesk, vendor: Zendesk, Inc. 1019 Market St., San Francisco, CA 94103, USA
A DPA is in place.
Pipedrive, Anbieter: Pipedrive OÜ Mustamäe tee 3a, Tallinn 10615, Estonia
A DPA is in place.
Microsoft, Microsoft CorporationOne Microsoft Way, Redmond WA, USA 98052
A DPA is in place.
Optinmonster, Retyp, LLC. 5127 NW 24th Dr, Gainesville, FL 32605
A DPA is in place.
Coralogix Inc.535 Mission, San Francisco, CA.
A DPA is in place.
When a user accesses one of our pages containing such a function, his browser establishes a direct connection to the servers of the respective provider. We have no influence on the extent of the data collected by the respective provider with this function.
Through the integration of the function, the provider receives the information that a user has accessed the corresponding page of our website. If the user is logged in to the provider (i.e., for example to Facebook), the provider can assign the visit to the respective account of the user. When users interact with the functions / plugins, for example, by clicking the Like or Recommendation button or share content via the corresponding function, this is transmitted directly from your browser to the provider and stored there. If a user is not a member of the respective provider, there is still the possibility that the provider can find and store his IP address. If a user is a member of the respective provider and does not want the provider to collect data about him via our website and link it with his member data stored at the provider, he must log out from such provider prior to visiting our website.
Within our online offer functions of the service Twitter may be integrated. These features are available through Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Re-Tweet" feature, the web pages you visit will be linked to your Twitter account and shared with other users. This data is also transmitted to Twitter. We point out that we as the provider of the pages are not aware of the content of the transmitted data and their use by Twitter. You can find the Privacy Statement from Twitter at http://twitter.com/privacy. You can change your privacy settings on Twitter in the Account Settings at http://twitter.com/account/settings..
Third-party platform "YouTube" videos Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection: https://policies.google.com/privacy
The purpose and scope of data collection and further processing as well as use of the data by the aforementioned providers of social media plugins and functions, as well as the rights and settings for the protection of the privacy of the users, can be reviewed from the data protection guidelines of the respective providers:
Users have the right, upon request, to obtain without charge, information about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, limit the processing of data and require the deletion of their personal data, if applicable, to assert their rights to data portability and, in the event of assumed unlawful processing, to file a complaint with the appropriate regulatory authority.
20. Deletion of data
The data stored with us are deleted by us as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements. In the event that the users' data are not deleted because their retention is legally required, their processing will be restricted. That means the data is blocked and not processed for other purposes. This applies, for example, for data of users which must be retained due to commercial law or tax law requirements.
21. Right of Objection
Users may object to the processing of their personal data in accordance with legal provisions at any time. Such objection may in particular be made against processing for direct marketing purposes.