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Why and when do I need an extended licence?

The standard licence doesn's always cover everything. That's where the extended license comes in.

So nutzen Sie erweiterte Lizenzen

Merchandise articles and templates

The use of images or videos as part of resale products or templates is not covered by the standard license. Products for resale include, for example, merchandise, calendars, posters, postcards, prints on canvases, posters, mugs, toys, stuffed animals, sporting goods, household-, bathroom- and kitchen ware, garments, illustrated books, website-, email- or print templates, and the like. It is not relevant whether something is physical or digital. Decisive is the classification of the object as a sales product. And in that case, the purchase of the Extended License Merchandise is necessary. It should also be clarified at this point that if intended objects are for promotional purposes like customer gifts (for example, advertising calendars or cups as giveaways), this is covered by the standard license

Please note in particular, that in accordance with the End User License (10.3 and 10.4.) the Extended License does not grant or include any releases/permits from manufacturers of commercial products (for example motor vehicles, airplanes, packaging material, designer clothing, etc.) visible in images. It is your sole responsibility to ascertain whether a permit from the proprietary right owner is required in connection with utilization of Contents. you are responsible for obtaining all necessary releases. However, PantherMedia is prepared to cooperate with the customer in obtaining such releases (for a flat fee). Releases are often obtainable on a case-to-case basis.

License transfers across corporate groups, franchises, press releases and more

An image license may not be transferred to third parties. In order to be able to do this within a certain framework, the extended license "Group Licence" is required. This permits the transfer of the license to affiliated companies, to franchise companies/partners,members of group purchasing organizations and cooperatives, as well as members of similar organisations or to all entities assigned to a governmental body. Also with press releases, the content may be used by the recipients of the press release in all media as part of the reporting on the subject of the press release. The possibilities of the Group License can be used particularly well with our free Corporate Account. For this purpose, it has powerful functions for collaboration, sharing of pictures in groups, publishers or corporations combined with central control and licensing possibilities. A detailed overview is available here.

All-in-one License

The All-in-one License allows images to be used for all of the Merchandise and Group License benefits listed above. This definitely puts you on the safe side and the value for money price of the All-in-one License is a very fair proposition.

Find more information here

Key resources:

Use of Royalty Free Images
What is the free Corporate Account
Searchtips and -tricks

Gleich hier eine Suche starten!

Any more questions on licensing videos or images?

Call us for a personal conversation. We look forward to hearing from you!

Contact us

Mo. - Fr. 9:00 - 18:00
+49 (0)800-Panther (free of charge)
+49 (0)800-7268437 (free of charge)
+49 (0)89-2000 213-0


If you are in the UK or Ireland please contact us directly via email at: tmorgan[at]

If you are in India, Bangladesh or Sri Lanka please contact us directly via email at: salesindia[at] .