Why and when do I need an extended licence?
The standard licence doesn's always cover everything. That's where the extended license comes in.
Merchandise articles and templates
The use of images or videos as part of resale products or templates is not covered by the standard license. Products for resale include, for example, merchandise, calendars, posters, postcards, prints on canvases, posters, mugs, toys, stuffed animals, sporting goods, household-, bathroom- and kitchen ware, garments, illustrated books, website-, email- or print templates, and the like. It is not relevant whether something is physical or digital. Decisive is the classification of the object as a sales product. And in that case, the purchase of the Extended License Merchandise is necessary. It should also be clarified at this point that if intended objects are for promotional purposes like customer gifts (for example, advertising calendars or cups as giveaways), this is covered by the standard license.
License transfers across corporate groups, franchises, press releases and more
An image license may not be transferred to third parties. In order to be able to do this within a certain framework, the extended license "Group Licence" is required. This permits the transfer of the license to affiliated companies, to franchise companies/partners,members of group purchasing organizations and cooperatives, as well as members of similar organisations or to all entities assigned to a governmental body. Also with press releases, the content may be used by the recipients of the press release in all media as part of the reporting on the subject of the press release. The possibilities of the Group License can be used particularly well with our free Corporate Account. For this purpose, it has powerful functions for collaboration, sharing of pictures in groups, publishers or corporations combined with central control and licensing possibilities. A detailed overview is available here.
The All-in-one License allows images to be used for all of the Merchandise and Group License benefits listed above. This definitely puts you on the safe side and the value for money price of the All-in-one License is a very fair proposition.
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