How can I user images marked as "editorial use only"?
What are editorial images
That images are marked with the words "for editorial purposes only" can have several reasons. Such images are predominantely taken by press photographers for reporting purposes either at public events, or at preivate events such as red carpet, sports or the like as accredited photographers. With the latter, the property rights of the organizers also applies, to determine whether and how photographs are taken and available for use. The same is, for example, applicable for pictures taken in zoos or museums. When publishing where the GDPR is applicable, it also depends on whether they people in a photograph in the public eye or of public interest (politicians or celebrities, for example) or the whether the content that is being reported is of public interest. This applies to pictures of so-called celebrities, politicians, athletes, and more, for example, but also determines if an image including a bystander can be displayed.
How and where can I use editorial images
The use of images for editorial purposes means uses in educational publications, reporting, stories in newspapers, magazines, news and magazine websites, and other websites but not, for example, realted to commercial purposes whether directly or indirectly the distribution of services, goods and similar. This means, for example, the use of such images on websites with customer magazine character, customer magazines or comparable uses is not permitted. But specifically and above all any commercial use for whatever purpose is not allowed. The question of whether something is published digitally or in print is not relevant for the classification. Only the question of publisher use is decisive and is determined by whether the image is used to visualize an editorial story or not. I.e., whether a magazine is only online, only in print, or is published as both is not relevant for the classification. The story of the publication must be related to the image, and such an image may not be used, for example, as with testimonial character.
The copyright notice
Unlike with the use of commercial images for advertising purposes, the copyright notice for editorial images is always mandatory. This also applies to the use of commercial images for editorial purposes.
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